Local SEO and Google Ads Case Studies
Real numbers from client Search Console and Google Ads accounts. Client names are withheld. Each card shows the period in the screenshot and what the numbers do and do not say.
How do you read these numbers?
- Clicks
- How many times someone clicked a result for the site in Google search.
- Impressions
- How many times a result for the site appeared on a search results page.
- Click rate
- Clicks divided by impressions. A low rate with high impressions often means titles and snippets need work.
- Average position
- The average place of the site’s top result across searches. Position 1 is the top, and page one covers roughly positions 1 to 10.
- Conversions
- Actions set up in Google Ads as wins, such as calls or form fills. What counts depends on the account.
139 clicks, 4.28K impressions
Search Console, 3 months. United States: 112 clicks and 3,941 impressions at an average position of 9.8.
Four out of five clicks came from the US, and the US average position sits near the bottom of page one.
357 clicks, 31.1K impressions
Search Console, 3 months. Traffic started near zero. Average position 15.5.
A new property growing from nothing. The average position is on page two, so the next work is moving pages up.
313 clicks, 22.9K impressions
Search Console, 3 months. United Kingdom: 277 clicks and 16,691 impressions. Average position across all queries 30.1.
Most clicks came from the UK. The average position across all queries is on page three because many queries are still low.
10.5K impressions in Google AI features
Search Console, Generative AI features report (beta), 3 months.
Impressions in the AI features report, with a peak in mid August and steady days after it.
1.52K conversions at £0.39 average CPC
Account in pounds. January to June 2026. £6.74K spend and 1.91M impressions.
Roughly £4.43 per conversion on this account. What counts as a conversion depends on the account setup.
195 clicks, 43K impressions
Search Console, last 28 days. Average position 14.
High impressions with a low click rate of 0.5 percent. The gap between impressions and clicks is where title and snippet work pays off.
81 clicks, 2.55K impressions
Search Console, data from mid May. Click rate 3.2 percent, average position 13.1.
A small, early property with a healthy click rate for its position.
1.66K impressions, rising
Generative AI features report (beta), 3 months. Daily impressions rose to about 90.
Near zero for the first weeks, then a steady climb through September.
I have more than 100 case studies. These are the ones cleared to show. Ask for the ones closest to your industry.
What do these case studies not show?
- The industry of each client, which is withheld for now
- The same time period, since each screenshot covers its own dates
- What would have happened without the work
- Revenue, unless a card says so
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