SEO and Google Ads for Home Service Businesses
A burst pipe or a leaking roof sends people to Google, and they call from the first listings they see. I run home service SEO and Google Ads for plumbers, roofers, restoration companies and other trades: map pack work and ads that bring calls. Send your site and the area you cover.
- US and UK clients
- 4+ years in local SEO
- HubSpot SEO II certified
- 100+ case studies
What does local search look like for home services?
Most searches name a trade and a place, or just say “near me”. Some come from people who need help today, so the first business that looks trustworthy and answers the phone gets the job.
How many people search, and what does a click cost?
These are searches in the United States. The bid range is what advertisers pay for a top of page position, so it shows how much a click can cost when you run ads.
| Search | Searches a month | Top of page bid range |
|---|---|---|
| plumber near me | 823,000 | $12 to $82 |
| roofing contractor | 135,000 | $12 to $60 |
| water damage restoration near me | 135,000 | $14 to $100 |
| ac repair near me | 201,000 | $14 to $100 |
| garage door repair | 246,000 | $17 to $82 |
Source: Google Keyword Planner data for the United States, read through KWS Everywhere in 2026.
What do I do for home service businesses?
Profile for a service area business
I set the categories, services and service areas, and hide the address when you work from home. A profile that matches how you really work earns more trust from Google and from callers.
Service pages by job type
Leak repair, roof replacement and water damage cleanup are different searches. Each job type gets its own page, with real detail on how you do it and what the customer should expect.
Area pages for the towns you cover
Each town gets a page with local detail, such as housing age, common problems and nearby landmarks. I do not copy one text and swap the town name.
Reviews after every job
A short link and message sent after each job builds reviews steadily. I also write replies that sound like you, so new customers see an active business.
Ads for urgent searches
Search campaigns on urgent keywords, with call buttons, ad schedules that match your phone hours, and negative keywords that block job seekers and DIY searches.
Call tracking and reports
I track calls and forms back to the search or ad that brought them, and send a monthly report with calls, cost per call and what changed.
What usually goes wrong for home service sites?
- One page for every trade, so no page ranks for any of them
- A service area profile with no service areas set
- No review request after a job, so reviews stop
- Ads running at hours when nobody answers the phone
- Calls that are not tracked, so nobody knows which ad worked
Home Service Questions from Business Owners
Not here? Send me the question on WhatsApp or email and I will answer it.
Can a one-person business compete with bigger companies?
In a smaller area, yes. Google weighs distance, relevance and prominence, so a focused profile, steady reviews and pages for the towns you serve can win nearby searches. Large companies often win wide, general searches.
Should I run ads for emergency work?
Ads suit urgent jobs because people call fast, but each click costs real money. They work best with call tracking and hours when someone answers.
Which pages does a plumber or roofer need?
One page per main service, a page for each area you cover, a clear contact page and a set of questions. Each page needs content of its own, not a copy with the town name swapped.
Do you work with restoration companies?
I can. Restoration clicks cost more than most trades, so tracking and call handling matter a lot.
Want more calls from your service area?
Send your website and the towns you cover on WhatsApp or email.