Ecommerce SEO and Google Ads for Online Stores
Shoppers find products through category pages, product pages and Shopping ads. I offer ecommerce SEO services and Google Ads setup: pages Google can rank, plus Shopping and Performance Max campaigns that report cost per sale. Send your store link and I will tell you what to fix first.
- US and UK clients
- 4+ years in SEO and paid search
- HubSpot SEO II certified
- 100+ case studies
What does search look like for an online store?
Shoppers search by product, by category and by the problem a product solves. Google answers with Shopping ads, product results and pages. A store needs clean product data, strong category pages and tracking that shows revenue.
How do the main Google campaign types differ?
Three campaign types matter for most stores. Each needs different inputs and fails in a different way.
| Campaign | What it needs | Best for | What to watch |
|---|---|---|---|
| Search | Keywords and ad text | Shoppers searching for a type of product | Broad keywords with no negatives |
| Shopping | A clean product feed | Products people compare by price and photo | Feed errors and weak titles |
| Performance Max | A feed, images, text and conversion data | Reaching shoppers across Google with one campaign | Less detail on where spend goes, and brand traffic that flatters results |
Source: Based on how Google describes these campaign types in Google Ads Help and on my own account work.
What do I do for online stores?
Category page SEO
Category pages are where many stores can rank. I write category copy that helps a shopper choose, set clear titles and headings, and link categories to the products and guides inside them.
Product page content and schema
Product pages get unique descriptions, clear specs and matching Product schema. I do not copy supplier text, because every other store has the same text.
Product feed cleanup
I fix feed errors, improve product titles and group products so campaigns can spend on the items that sell.
Shopping campaigns
Campaigns grouped by margin or category, with spend moved away from products that do not sell. Reports show revenue and cost per sale for each group.
Performance Max
Asset groups by product line, clean conversion data and a regular check of where spend goes, because this campaign type shows less detail than Search.
Technical store audit
I crawl the store with Screaming Frog for duplicate URLs, thin category pages, broken links and filter pages that waste crawl time, then give a fix list in order of impact.
Purchase tracking
Purchases and revenue are set up in Google Analytics, Google Tag Manager and Google Ads, and tested with a real order before budget goes up.
Revenue reporting
A monthly report with revenue, ROAS, cost per sale and the biggest changes, with a short plan for the next month.
What usually goes wrong for online stores?
- Thin category pages with a product grid and no useful text
- Filter and sort pages that create thousands of near duplicate URLs
- Product feed errors that keep products out of Shopping
- Performance Max results flattered by branded searches
- No purchase tracking, so spend is judged on clicks
Online Store Questions from Owners
Not here? Send me the question on WhatsApp or email and I will answer it.
Which store platforms do you cover?
The SEO and ads work applies to any store platform. For site changes I build in WordPress. For other platforms I give your developer a clear list.
Should I start with SEO or ads?
Ads give fast data on what sells, and SEO builds traffic that does not cost per click. Many stores start with Shopping for their best sellers and fix category pages at the same time.
What is ROAS?
ROAS is revenue divided by ad spend. A ROAS of 4 means $4 of sales for each $1 of ads. It ignores your costs, so I also look at margin.
I also have a physical shop. Does that change anything?
Yes. Your Google Business Profile and local pages can bring walk in customers and calls, on top of online orders.
Want your store found and your ads measured?
Send your store link on WhatsApp or email.