Medical SEO and Google Ads for Healthcare Practices
People search for a dentist, a clinic or a treatment, then pick from the listings they trust. I help dental and medical practices appear in the map and run ads that bring booked visits. I work with marketing data only, never patient records, and I check ads against Google health ad rules.
- US and UK clients
- 4+ years in local SEO
- HubSpot SEO II certified
- 100+ case studies
What does local search look like for healthcare?
Patients search by treatment, by specialty or by “near me”, and many compare reviews before they call. Reviews, clear treatment pages and a complete profile carry a lot of weight.
How many people search, and what does a click cost?
These are searches in the United States. The bid range is what advertisers pay for a top of page position.
| Search | Searches a month | Top of page bid range |
|---|---|---|
| dentist near me | 1,830,000 | $5 to $22 |
| dental implants near me | 110,000 | $11 to $49 |
| chiropractor near me | 673,000 | $3 to $16 |
| med spa near me | 110,000 | $2 to $13 |
Source: Google Keyword Planner data for the United States, read through KWS Everywhere in 2026.
What do I do for healthcare practices?
Profile and categories for each location
Each location gets a complete profile with the right primary and secondary categories, services, hours and photos. For multi-location practices, each branch has its own profile and page.
Treatment pages
Each treatment people search by name gets its own page, with a plain explanation, what a visit involves and questions patients ask. Text comes from your practice, and I avoid medical claims.
Review replies that protect privacy
Replies stay short and polite, and never confirm that someone was a patient or share details. They invite the reviewer to call the practice.
Ads for high value treatments
Search campaigns for treatments where one new patient is worth a lot, with call and form tracking and landing pages that match the ad. Ad text follows Google health ad policies.
Local pages for multi-location practices
A page for each branch, with its own address, phone number, staff and local detail, linked from the treatment pages.
Reporting on booked visits
I track calls and forms to the page or ad that brought them, and report cost per enquiry. Booked visits are counted when you share them with me.
What usually goes wrong for healthcare sites?
- One page for every treatment, so none of them ranks
- Replying to reviews with details that identify a patient
- Ads or pages that promise medical results
- Treatment pages copied from another clinic
- No tracking of which pages or ads bring enquiries
Healthcare Marketing Questions from Practices
Not here? Send me the question on WhatsApp or email and I will answer it.
Do you handle patient data?
No. I work with your website, profile, ad account and reports. A form on a clinic site should send patient details only to the clinic, and I do not need patient records.
Can you advertise health services on Google Ads?
Many services can run ads, but Google has rules for health topics. I check each ad and page against the current policy before launch, and some treatments need extra care.
How do I answer reviews safely?
Keep replies short, thank the reviewer, and never confirm that the person was a patient or share details. Invite them to contact the practice by phone.
Which treatments should get their own page?
The ones people search for by name and that you want more of, such as implants or whitening. Each page needs real detail from your practice.
Want more new patients from Google?
Send your website and your locations on WhatsApp or email.