Google Ads Management for US Service Businesses and Online Stores
Ads that bring clicks but no calls waste your budget fast. I handle Google Ads management for service businesses and online stores: campaigns, tracking and regular checks for US and UK clients. Send your website or account details, and I will tell you where the money leaks.
- 4+ years in paid search
- US and UK clients
- HubSpot SEO II certified
- 100+ case studies
What does a Google Ads expert do day to day?
A Google Ads expert builds the campaigns, watches the search terms and the spend, and fixes what wastes money. I check each account often, move budget to what brings calls, and report the numbers in plain words.
I also look at the page the click lands on, because a slow or unclear page turns paid clicks into lost money.
Which Google Ads services do I offer?
Search campaigns for local calls
I build campaigns around the words people use when they are ready to call, such as “plumber near me” or “emergency roof repair”. Ads run at the hours you can answer, with call buttons on mobile, so a click can become a phone call.
Performance Max for online stores
For stores with a product feed, I set up Performance Max with clean product data, sensible budgets and asset groups by product line. I check search terms and placements after launch, because this campaign type shows less detail than Search.
Shopping campaigns
I fix product feed errors, set up Shopping campaigns by margin or category, and cut spend on products that do not sell. You see revenue and cost per sale for each group.
Conversion tracking
Phone calls, form fills, WhatsApp clicks and purchases are set up in Google Ads, Google Analytics and Google Tag Manager. Without tracking, clicks are guesses. I test every conversion before the budget goes up.
Negative keywords and search terms
I read the search terms report often and block searches that bring clicks but no business, such as jobs, DIY and free. It is a common place for waste, and a quick one to fix.
Landing page review
A click lands on a page, and that page decides the call. I check speed, the first screen, the phone number and the form, then suggest or build fixes. I can make the changes on WordPress.
Budget and bid setup
I set daily budgets and bid strategies that match your goal and the value of a lead. Google Keyword Planner shows a top of page bid range of about $12 to $82 for “plumber near me” in the US, so a budget needs real numbers before launch.
Monthly reporting
Reports in Looker Studio show cost, clicks, calls, conversions and cost per lead, with a short note on what I changed and what comes next.
Who is this for?
- Home service businesses that need calls this week
- Dental and medical practices that want booked consults
- Online stores with a product feed
- Owners whose current ads bring clicks but few calls
- Businesses starting ads for the first time
What usually goes wrong in a Google Ads account?
- No conversion tracking, so nobody knows which clicks led to a call
- Broad targeting with no negative keywords
- Ads that send every click to the homepage
- A budget set before checking the cost per click in that trade
- Ads running at hours when nobody answers the phone
How does Google decide which ad shows?
Google ranks ads with a score called Ad Rank. It is based on your bid, the quality of your ad and landing page, and the expected effect of ad assets such as a phone number or extra links. A higher quality ad can often win a better spot at a lower cost per click.
That is why I work on the ad text and the landing page, not only the bid.
Source: Google Ads Help: About Ad Rank
How does a Google Ads project run?
Review or plan
I audit your current account, or plan a new one around your services and areas.
Set goals and tracking
We agree what counts as a win, then I set up call, form and purchase tracking.
Build the campaigns
I write the ads, choose keywords and negatives, and set budgets and schedules.
Fix the landing page
I check the page the click lands on and fix what loses calls.
Launch and check often
I review search terms and spend often, and cut what does not bring business.
Report and adjust
You get a plain monthly report, and we decide where the budget goes next.
How much should I spend on Google Ads?
Start from the value of one job and the cost per click in your trade. In the US, Google Keyword Planner shows a top of page bid range of about $12 to $82 for “plumber near me” and $11 to $49 for “dental implants near me”. At those prices, $300 a month buys roughly 4 to 25 clicks. I size the budget with you before launch.
Do I pay you or Google for the clicks?
You pay Google for the clicks, and Google bills your account directly. My fee is separate and agreed up front.
Source: Cost per click ranges: Google Keyword Planner data for the United States, read through KWS Everywhere in 2026
How do Google Ads and local SEO work together?
Ads bring calls quickly, and they show you which searches turn into jobs. I use those search terms to decide which service and area pages to build next.
As your map position grows, you can often cut ad spend on the same searches. I check this each month before moving budget.
This work is part of what I do as a Google Ads specialist for US businesses, so the ads, the profile and the site stay in step.
Google Ads Questions from Business Owners
Not here? Send me the question on WhatsApp or email and I will answer it.
Which campaign types do you run?
Search campaigns for local calls, Performance Max for stores with a product feed, and Shopping campaigns for products. The mix depends on your goal and your budget.
Can you track phone calls and WhatsApp clicks?
Yes. I set up call, form and WhatsApp click tracking in Google Ads, Google Analytics and Google Tag Manager, then test each one before the budget goes up.
How soon can my ads start?
After the account review and tracking setup, a Search campaign can go live in days. Google reviews new ads before they run.
Can you take over my existing Google Ads account?
Yes. I start with an audit, keep what works and fix what wastes money. You keep ownership of the account.
Do you build the landing page too?
I can edit or build it on WordPress, or give your developer a list of fixes.
Want to know where your ad budget is leaking?
Send your website or account details on WhatsApp or email.